How big an effect can your small step have? Well, it can lead to dystopia or utopia, based upon your decision.
A new ad from Swedish pension managemet company SPP created by M&C Stockholm depicts the impact of your small day to day decisions like using private transport vs public transport.
Based in 2045 , the advertisement shows you prospective utopia and dystopia based on where you move the slider (depicting again, the effect of your small action like moving a slider).
Check out this ad in English here (desktop only) –
The ad copy exclaims, “Saving sustainability pays off. For the world and your finances.” Apt tagline, indeed.