This year’s most interactive advertisement is scary yet enlightening.

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How big an effect can your small step have? Well, it can lead to dystopia or utopia, based upon your decision.

A new ad from Swedish pension managemet company SPP created by M&C Stockholm depicts the impact of your small day to day decisions like using private transport vs public transport.

Based in 2045 , the advertisement shows you prospective utopia and dystopia based on where you move the slider (depicting again, the effect of your small action like moving a slider).

Check out this ad in English here (desktop only) –

“SPP—How do you want the world to be when you retire?”

The ad copy exclaims, “Saving sustainability pays off. For the world and your finances.” Apt tagline, indeed.