This year’s most interactive advertisement is scary yet enlightening.

Browse By


How big an effect can your small step have? Well, it can lead to dystopia or utopia, based upon your decision.

A new ad from Swedish pension managemet company SPP created by M&C Stockholm depicts the impact of your small day to day decisions like using private transport vs public transport.

Based in 2045 , the advertisement shows you prospective utopia and dystopia based on where you move the slider (depicting again, the effect of your small action like moving a slider).

Check out this ad in English here (desktop only) –

“SPP—How do you want the world to be when you retire?”

The ad copy exclaims, “Saving sustainability pays off. For the world and your finances.” Apt tagline, indeed.